This rebrand puts Gaming in context with Amazon’s Video and Music categories, giving the same cross-platform benefits - like exclusive skins, free games, and more - with a more Amazon-centric name. Today, Amazon launched Prime Gaming - which basically transfers all the gaming goodies, bonus content, and more from Twitch Prime over to fans’ Prime accounts - and made a Prime subscription into a multimedia experience.Īccording to a release, Prime Gaming automatically adds onto Prime accounts (a la Amazon Prime’s streaming service and the current Twitch Prime model, launched in 2016) while making it clearer that Twitch and Amazon are one and the same. So no matter what kind of games you love, and no matter where you play them, they’ll be even better with Prime Gaming.Fans with Amazon Prime subscriptions should be seeing their gaming experiences getting a little more special in the near future. “We’re giving customers new content that makes playing their favourite games on every platform even better. “Prime members already get the best of TV, movies, and music, and now we’re expanding our entertainment offerings to include the best of gaming,” said Larry Plotnick, general manager of Prime Gaming. With today’s move, Amazon is clearly betting on spreading awareness of the service among its typical shoppers.
Since its inception, it has benefited only typical Twitch users, inticing them with a free subscription and a load of game giveaways and perks. Twitch Prime was created four years ago, not long after Amazon bought the livestreaming site. Naturally, this means you don’t need a Twitch account for it. The move to Prime Gaming gets the service in the hands of 150 million Amazon Prime members. You will also still have a monthly Twitch Prime subscription token, good for one $4.99 USD sub. In fact, the older site is still live, but I doubt it will be for long. The website, however, has been changed to, and it looks the same, other than the new branding. As mentioned, you’ll still get your free monthly games via the Twitch app. If you’re wondering what will happen to your benefits as a Twitch Prime user, you needn’t worry.
Other than that major change, the service remains the same. Now known as Prime Gaming, it no longer requires a Twitch account for users to benefit from the free monthly games the service provides. Amazon has rebranded Twitch Prime, its membership plan for Amazon Prime members with Twitch accounts. Twitch Prime is dead, long live Prime Gaming.
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